The Author Factor Podcast
"The Author Factor" is the distinctive edge and enhanced credibility that an individual gains by writing and publishing a nonfiction book related to their field of expertise or business.
The Author Factor Podcast explores the unique ripple effect and power of nonfiction book authorship to elevate authority, amplify visibility, and create lasting impact.
Hosted by book marketing expert and author, Mike Capuzzi, each weekly episode brings you firsthand insights from successful nonfiction authors who have not only written impactful books but also leveraged their books to make an impact, grow their business, boost their credibility, and stand out in their industry.
Whether you’re an aspiring author or a seasoned professional, The Author Factor Podcast equips you with the knowledge and inspiration to use your book as a powerful tool for success.
The Author Factor Podcast
Michael Lynch: Taking Care of Your Future
On episode #249 of The Author Factor Podcast, I am having a conversation with nonfiction book author Michael Lynch. Michael is a CERTIFIED FINANCIAL PLANNER® with over two decades of experience helping clients achieve their financial dreams. He has written two bestselling books, including Keep It Simple, Make It Big, and It's All About the Income, and recently published his first short, helpful book, Taking Care of Your Future.
During our conversation, Michael shares how becoming an author has been a pinnacle of success for him. Writing has not only strengthened his authority in the financial planning world but also allowed him to connect more deeply with his clients. His books are seen as a valuable resource that clients read, cherish, and share, adding immense credibility and value to his professional life.
Taking Care of Your Future is Michael's latest effort to make financial planning accessible and impactful. This book is tailor-made for healthcare professionals aiming to craft a secure retirement plan. Listeners will find it interesting how Michael was able to turn a very niche-specific book into a more generalized book to be sold online to reach an even bigger audience.
Learn more about Michael Lynch by visiting SimpleAndBig.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.
