Better Health Bookshelf
Want expert advice to transform your health and wellness—and get valuable free resources? If you’re seeking innovative strategies for lasting fitness, nutrition, and overall well-being, you’re in the right place. Better Health Bookshelf is your weekly guide to the best books on wellness, fitness, and nutrition. Hosted by Mike Capuzzi, a seasoned author and health enthusiast, this podcast brings you conversations with experts who’ve written life-changing books on better living.
Perfect for health-conscious individuals seeking practical, evidence-based advice and sometimes contrarian views on how to improve their well-being. Tune in every week to explore insights, stories, and actionable takeaways that’ll empower your journey to optimal health. Subscribe now and get ready to transform your bookshelf—and your life.
Better Health Bookshelf
Demystifying the Science of Marketing with Lorraine Ball
On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur.
Lorraine's impact is tangible and inspiring. From her early struggles with imposter syndrome to confidently offering her book as a testament to her expertise, she has exemplified the power of leveraging authorship in business. Lorraine's approach to using her book as a conversation starter and credibility builder serves as a valuable strategy for entrepreneurs looking to elevate their authority.
During our conversation, Lorraine shared the significance of understanding the purpose behind writing a book and the strategies for using it to open doors for speaking engagements and attract prospective clients. Her insights on promotional tips, including the idea of sharing book chapters as podcast episodes, offer practical guidance for new authors.
Learn more about Lorraine Ball by visiting MoreThanaFewWords.com.
For more information about Mike Capuzzi, visit MikeCapuzzi.com.
