Author Factor: Notable Nonfiction Books

The Power of Writing a Short Book and Guesting on Podcasts to Accelerate Business Growth (w/ Walter Crosby)

April 13, 2023 Mike Capuzzi Season 5 Episode 172
Author Factor: Notable Nonfiction Books
The Power of Writing a Short Book and Guesting on Podcasts to Accelerate Business Growth (w/ Walter Crosby)
Show Notes

On episode #172 of The Author Factor Podcast, I am having a conversation with sales consultant, podcast host, and author, Walter Crosby.

Walter is the founder of Helix Sales Development where he helps entrepreneurs & CEOs scale their business by leveraging a sales framework that is managed like their other departments and creating a high-performance sales culture.

He is the host of the Sales and Cigars Podcast and in 2022, I worked with Walter to publish his first short, helpful book, The 7 Critical Mistakes CEOs Make With Their Sales Organization That Stop the Company From Scaling!

To learn more about Walter, visit HelixSalesDevelopment.com.

For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.