Better Health Bookshelf
Want expert advice to transform your health and wellness—and get valuable free resources? If you’re seeking innovative strategies for lasting fitness, nutrition, and overall well-being, you’re in the right place. Better Health Bookshelf is your weekly guide to the best books on wellness, fitness, and nutrition. Hosted by Mike Capuzzi, a seasoned author and health enthusiast, this podcast brings you conversations with experts who’ve written life-changing books on better living.
Perfect for health-conscious individuals seeking practical, evidence-based advice and sometimes contrarian views on how to improve their well-being. Tune in every week to explore insights, stories, and actionable takeaways that’ll empower your journey to optimal health. Subscribe now and get ready to transform your bookshelf—and your life.
Better Health Bookshelf
Book Marketing and Book Funnels with Chris Benetti
On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.
While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to help them sell or give away more books makes this a must-listen to episode if you are looking to generate more from your own book.
Here are 3 important tips Chris shared:
Leverage Your Authority: Chris underscores the immense value of a book as a credibility tool for business leaders. Having a published book elevates your expertise and distinguishes you from the competition, making it the ultimate authority-building asset.
Scale with Smart Advertising: Chris emphasizes the scalability and efficiency of advertising for book promotion, suggesting that it's the optimal way to distribute your book widely without the time-intensive endeavors like tours and interviews. Paid advertising allows for targeted, scalable book exposure that can significantly outdo organic reach.
Patience Pays Off: The conversation highlights the need for a long-term strategy in book marketing. Immediate sales are great, but the real success is found in nurturing leads over time through strategic follow-ups and funnel sequences, turning readers into recurring clients and fostering sustained business growth.
Learn more about Chris Benetti by visiting SmartAuthorMedia.com.
For more information about Mike Capuzzi, visit MikeCapuzzi.com.
